Disney bought Pixar in Jan 2006.. Disney bought Marvel in 2009.. Disney bought Lucas Films in 2012.. All these buyouts were in billions of dollars and on the face of it, one would think that it was simply money being offered on the table which sealed the deal… However things…

A newly married couple begins to think of multiple projects they could do to bond together.. Post 6–8 months of multiple projects starting and shutting down, they decided to give podcasting a try. The Musafir Stories, a travel podcast was finally launched in Feb 2017 and is today counted as…

Recently there was news that Mr. Beast, a very popular American YouTube creator is raising funds at a valuation of USD 1.5 billion. The creator has streams of revenues which includes a chain of burger joints which pulls in revenue to the tune of millions of dollars. The question naturally…

A majority of the startup pitches end with this line — ‘Making the world a better place’…. How many of them live up to this reputation is anyone’s best guess… But like every other thing, there are exceptions and we do come across people who are trying to make a…

The Media and Content Business Converting your passion into a business is always easier said than done….and even if you end up giving it a shot, very rarely would you see people paying you close to 10k for a 6 month subscription in India.. Well this exactly what Harish and…

The pandemic led to an explosion of content…some by willing and passionate creators..and some by unwilling participants who were the ‘content’ themselves..(think of the lady banging the utensils or the young guys getting beaten up by cops) Masterainn or Ms Medussa (not revealing her name) was one among the willing…

Just think of this — you are starting out an Insta page or a YouTube channel. What comes to your mind in terms of getting those huge number of subscribers? Ads right? Or a prayer here and there to make your content go viral? Or Maybe you end up sharing…

I have always been a huge historical buff…loved visiting monuments, loved understanding how people went about their lives in earlier days…how systems were different..kingdoms than democracies.. Then I stumbled upon history books written by historians and authors such as William Darlymple, Alex Rutherford or the more recent Manu Pillai. I…

The Media and Content Business We all berate LinkedIn as the shit-posting platform with emotional and overtly motivational quotes… Or the posts where ‘an interviewee forgets his interview to take off the almost dying dog on the sidewalk…only to find out later that the dog was the interviewer and the…